• Seller's Guide
• Toolbox
• Home Analysis
• Services to Sellers

• Project Timeline
• Professional Staging
• Network One/Networking
• Pre-List Marketing to Agents
• Office Tours and Broker Opens
• Broker Open Print Advertising
• Price Opinions
• Email Campaigns
• For Sale Signs
• Hotline
• Direct Mail
• Glossy Brochures
• Brochure Boxes
• In-House Supplements and Brochure Formats
• Electronic Lock Boxes
• Multiple Listing Service
• Virtual Tours
• Photography
• Open House Advertising
• Picture Classifieds
• Open House Directories
• Magazines
• Exceptional Properties Division
• Property Finder
• LIST Now pre-list title exams

Open House Advertising
In 2007, Edina Realty made a strategic decision to pull open-house advertising from the Star Tribune and publish open house information instead on edinarealty.com, while simultaneously shifting corporate advertising support from brand-building TV and radio spots to web-site traffic-driving internet, billboard and print ads. The results have been extraordinary. Despite the slowing market overall, I have personally never seen more open house traffic at our listings than what I've seen since this shift occurred. In hindsight it shouldn't be a surprise-newspaper readership is tanking, and internet use has long since gone well past critical mass. We love holding our listings open-the more people who see the home, the better. And the traffic has been great since the end of 2006 across the board.